Hi, I'm Steph France
Growth strategist & Independant consultant
I help B2C AI startups nail their messaging and unlock growth using deep market insights and rapid, data-driven ad testing.
I work with technical founders, typically post-Seed or Series A, who, have traction, and are now under pressure to scale.
I operate at the intersection of research, positioning, and experimentation, using a systematic approach to sharpen their messaging and identify growth loops that actually compound.
I’m not a growth hacker. I’m not a playbook guy. I’m a systems thinker embedded with your team, helping you move from confusion to clarity, and from scattered motion to focused traction.
I work with technical founders, typically post-Seed or Series A, who, have traction, and are now under pressure to scale.
I operate at the intersection of research, positioning, and experimentation, using a systematic approach to sharpen their messaging and identify growth loops that actually compound.
I’m not a growth hacker. I’m not a playbook guy. I’m a systems thinker embedded with your team, helping you move from confusion to clarity, and from scattered motion to focused traction.
Consulting
Even brilliant product die silently when they're wrapped in words that don't resonate.
Every generative AI startup faces the same inflection point: they’ve built something real, but the market doesn’t get it.
The messaging is flat, the funnel leaks, and dollars get burned with little to show.
Sometimes it's a positioning issue. Sometimes it’s audience confusion.
Sometimes it’s the founder's own clarity that needs work.
I help you diagnose what’s really holding you back and then we work side by side to fix it.
Every generative AI startup faces the same inflection point: they’ve built something real, but the market doesn’t get it.
The messaging is flat, the funnel leaks, and dollars get burned with little to show.
Sometimes it's a positioning issue. Sometimes it’s audience confusion.
Sometimes it’s the founder's own clarity that needs work.
I help you diagnose what’s really holding you back and then we work side by side to fix it.
Typical work includes:
- Deep customer research to surface real buying triggers
- Scientific ad testing to validate messaging and positioning
- Designing funnels that match real user behavior
- Refining the onboarding and activation journey
- Making GTM strategy decisions grounded in evidence, not gut
Most of my clients are:
- Seed or Series A generative AI startups
- Technical founding teams without a strong marketing cofounder
- Deep tech products with complex messaging challenges
- Under pressure to scale and prove repeatable growth
I’m typically embedded in Slack and Notion, and operate on a fixed monthly fee. Pricing starts at €3,000/month.
How to Work Together
I'm not here to sell you a funnel, a stack, or a set of tactics. I’m here to work with you to find the real constraint, fix it, and build a foundation for growth that compounds.
If you’re a founder building something real in generative AI and you're ready to invest in clarity and growth, send me an email. Tell me what you're working on, what's keeping you up at night, and where you're stuck.
✉ steph@sfrance.co
If you’re a founder building something real in generative AI and you're ready to invest in clarity and growth, send me an email. Tell me what you're working on, what's keeping you up at night, and where you're stuck.
✉ steph@sfrance.co