I help B2C AI startups nail their messaging and unlock growth using deep market insights and rapid, data-driven ad testing.
I work with technical founders, typically post-Seed or Series A, who, have traction, and are now under pressure to scale.
I operate at the intersection of research, positioning, and experimentation, using a systematic approach to sharpen their messaging and identify growth loops that actually compound.
I’m not a growth hacker. I’m not a playbook guy. I’m a systems thinker embedded with your team, helping you move from confusion to clarity, and from scattered motion to focused traction.