Hi, I'm Steph 👋
I help Shopify brands grow their bottom line revenue by designing smart, AI-powered systems that make your whole business run smoother, not just your ads.
What I Do
If you're running a Shopify brand today, you know the game has changed.
Ads are more expensive. Margins are tighter. Customers are harder to convert.
And while most people throw more money into "more creatives", I help brands take a smarter approach:
I design systems that make your ad dollars work harder and make the entire journey from visitor to loyal customer more profitable.
We step back, look at your whole business like a machine, and find exactly where you’re leaking money, then we build systems that plug the holes, create new revenue, and scale sustainably.
Ads are more expensive. Margins are tighter. Customers are harder to convert.
And while most people throw more money into "more creatives", I help brands take a smarter approach:
I design systems that make your ad dollars work harder and make the entire journey from visitor to loyal customer more profitable.
We step back, look at your whole business like a machine, and find exactly where you’re leaking money, then we build systems that plug the holes, create new revenue, and scale sustainably.
Problems I Solve
❌ You’re spending more and more on ads... but your returns aren’t scaling with it.
❌ You have traffic but... your "funnel" is leaking
❌ You have operational bottlenecks (customer service, fulfillment, logistics) that are silently killing your margin.
❌ Your creative testing is messy or slow you’re guessing what will work instead of building a system to find real winners.
❌ You feel stuck at a growth ceiling and don’t know whether the problem is your product, your ads, your retention... or all three.
❌ You know AI and automation could help but... you don’t have the time or clarity to figure out how.
❌ You have traffic but... your "funnel" is leaking
❌ You have operational bottlenecks (customer service, fulfillment, logistics) that are silently killing your margin.
❌ Your creative testing is messy or slow you’re guessing what will work instead of building a system to find real winners.
❌ You feel stuck at a growth ceiling and don’t know whether the problem is your product, your ads, your retention... or all three.
❌ You know AI and automation could help but... you don’t have the time or clarity to figure out how.
How
I work closely with founders to design custom growth systems that fit their business, including:
✅ Ad Systems: AI-driven creative generation, message testing frameworks, campaign structure optimization to increase new customer acquisition.
✅ Conversion Systems: Landing page systems, quiz funnels, personalized experiences connecting the dots between your ad efforts and your email game that move visitors to purchase faster.
✅ Retention Systems: Email marketing journeys that go beyond basic flows, using behavior, segmentation, and automation to maximize LTV
✅ Operational Systems: AI and automation to streamline customer service, fulfillment, internal marketing workflows, and reporting.
✅ Market Expansion Systems: Multilingual setups, affiliate partnerships, innovative go-to-market strategies beyond just ads.
✅ Conversion Systems: Landing page systems, quiz funnels, personalized experiences connecting the dots between your ad efforts and your email game that move visitors to purchase faster.
✅ Retention Systems: Email marketing journeys that go beyond basic flows, using behavior, segmentation, and automation to maximize LTV
✅ Operational Systems: AI and automation to streamline customer service, fulfillment, internal marketing workflows, and reporting.
✅ Market Expansion Systems: Multilingual setups, affiliate partnerships, innovative go-to-market strategies beyond just ads.
Why Work With Me?
👉 I see the big picture and connect the dots across your entire business.
👉 I build real working systems that you and your team can run and scale.
👉 I think like a founder. I built my own ecommerce brand, helped 2 founders go from 0 to 7 figures building every aspects of their business, and helped 8 figures founders unlock new revenue. I understand the real-world problems behind the screen.
👉 I integrate AI where it matters. Not shiny toys, practical tools that reduce workload improve the customer experience, and drive bottom-line impact.
👉 I move fast. I work in short, focused projects to deliver tangible results quickly and help you keep building from there.
👉 I build real working systems that you and your team can run and scale.
👉 I think like a founder. I built my own ecommerce brand, helped 2 founders go from 0 to 7 figures building every aspects of their business, and helped 8 figures founders unlock new revenue. I understand the real-world problems behind the screen.
👉 I integrate AI where it matters. Not shiny toys, practical tools that reduce workload improve the customer experience, and drive bottom-line impact.
👉 I move fast. I work in short, focused projects to deliver tangible results quickly and help you keep building from there.
Who I Work Best With
✅ Shopify brands doing $500K–$5M/year looking to scale smarter.
✅ Founders who want to move fast but build right — not just hack their way through.
✅ Teams open to adopting better systems, not just running more ads.
✅ Brands who believe customer experience and operational excellence are just as important as acquisition.
❌ Dropshippers without soul (I was one, I know what I'm talking about)
✅ Founders who want to move fast but build right — not just hack their way through.
✅ Teams open to adopting better systems, not just running more ads.
✅ Brands who believe customer experience and operational excellence are just as important as acquisition.
❌ Dropshippers without soul (I was one, I know what I'm talking about)
How We Can Work Together
Custom Projects: 6–12 week engagements where we zoom in on the biggest growth lever and build the system.
Advisory Support: Ongoing collaboration after a project if needed (limited slots).
Advisory Support: Ongoing collaboration after a project if needed (limited slots).
If you’re ready to stop guessing and start scaling with systems that actually drive bottom-line profit let’s talk.