Hi, I'm Steph France
I build ads creative testing systems for D2C brands and consumer apps. The result: faster tests, clearer learnings, and more winners you can confidently scale.
Why you're here
You are an ecommerce brand or a DTC consumer app, spending more than $30k/month on Meta every month.
You have product–market fit. You know how to run paid ads.
But scaling beyond where you are now feels messy.
Your team is testing, but it’s inconsistent.
You hired agencies, but it feels like they are only throwing things at the wall without any method.
Some angles hit, others flop, and it’s hard to know why.
Creative feels repetitive. Landing pages aren’t always matched to the ads.
You can’t test fast enough to keep up with performance fatigue.
And now, the recent meta update Andromeda makes things even harder, asking you to produce even more "variations"...
Meanwhile, you see brands hitting 6–20x ROAS.
They’re not smarter. They just have better systems.
You have product–market fit. You know how to run paid ads.
But scaling beyond where you are now feels messy.
Your team is testing, but it’s inconsistent.
You hired agencies, but it feels like they are only throwing things at the wall without any method.
Some angles hit, others flop, and it’s hard to know why.
Creative feels repetitive. Landing pages aren’t always matched to the ads.
You can’t test fast enough to keep up with performance fatigue.
And now, the recent meta update Andromeda makes things even harder, asking you to produce even more "variations"...
Meanwhile, you see brands hitting 6–20x ROAS.
They’re not smarter. They just have better systems.
How I can help
I don’t run your ads. I don’t replace your team.
I build the creative testing system that powers them, so you can move faster, test smarter, and scale.
We start by understanding the foundation of your business:
👉 What you're selling
👉 Who you're selling to
👉 How your customers make decisions across different stages of awareness
👉 What your team is doing today, and what’s already working
Then, we combine that internal knowledge with external data, using deep research AI agents to mine insights from your market, competitors, and customer behavior.
The goal: spot the patterns, angles, and formats most likely to deliver fast results.
From there, we design workflows that actually drive performance:
👉 How your team produces ads, copy, and creative
👉 How landing pages, advertorials, and presells are mapped to different levels of customer awareness
👉 How each ad leads to the right experience, so the journey stays congruent from scroll to conversion
👉 What should be automated (and what shouldn’t) to free up time and increase output quality
If you sell a problem-solving product or app, we’ll likely build a testing structure around key USPs, marketing angles, awareness levels, and unique mechanisms, pairing each message with a matching experience like an advertorial or listicle.
If you’re a visual-first brand, we may create a system that turns your existing product shots into dozens of lifestyle/style variations using AI, so you can test different looks at scale, reach new audiences/personas, and find new pockets of audience.
The point is to build the system your team needs to ship better creative, learn faster, and scale with clarity.
I build the creative testing system that powers them, so you can move faster, test smarter, and scale.
We start by understanding the foundation of your business:
👉 What you're selling
👉 Who you're selling to
👉 How your customers make decisions across different stages of awareness
👉 What your team is doing today, and what’s already working
Then, we combine that internal knowledge with external data, using deep research AI agents to mine insights from your market, competitors, and customer behavior.
The goal: spot the patterns, angles, and formats most likely to deliver fast results.
From there, we design workflows that actually drive performance:
👉 How your team produces ads, copy, and creative
👉 How landing pages, advertorials, and presells are mapped to different levels of customer awareness
👉 How each ad leads to the right experience, so the journey stays congruent from scroll to conversion
👉 What should be automated (and what shouldn’t) to free up time and increase output quality
If you sell a problem-solving product or app, we’ll likely build a testing structure around key USPs, marketing angles, awareness levels, and unique mechanisms, pairing each message with a matching experience like an advertorial or listicle.
If you’re a visual-first brand, we may create a system that turns your existing product shots into dozens of lifestyle/style variations using AI, so you can test different looks at scale, reach new audiences/personas, and find new pockets of audience.
The point is to build the system your team needs to ship better creative, learn faster, and scale with clarity.
This Is For You If
✅ You’re spending at least $30k/month on Meta
✅ You’ve got product–market fit and a real offer that converts
✅ You already have a team or partner running ads
✅ You’re not looking for more “ideas”. You want a system
✅ You’re ready to invest in testing properly and scaling what works
✅ You’ve got product–market fit and a real offer that converts
✅ You already have a team or partner running ads
✅ You’re not looking for more “ideas”. You want a system
✅ You’re ready to invest in testing properly and scaling what works
This Is Not For You If
❌ You’re still figuring out your product or positioning
❌ You need someone to manage campaigns day-to-day
❌ You’re looking for quick hacks or shortcuts
❌ Your business is B2B
❌ You need someone to manage campaigns day-to-day
❌ You’re looking for quick hacks or shortcuts
❌ Your business is B2B
How we work best together
This isn’t a hand-off project. It’s a working partnership.
We’re building systems that touch strategy, execution, and team workflows, so we’ll work closely, stay aligned, and keep momentum.
You’re not outsourcing “more creative.” You’re building the infrastructure that lets your team produce better creative, learn faster, and scale consistently.
I care deeply about the outcome, not just the deliverables.
That means:
I’ll ask hard questions when needed
I’ll jump into the weeds when it helps
And I’ll always push for what moves the business forward
I only take on a few clients at a time, if you want to scale with a system, not just more ideas, let’s talk.
Email me at steph@sfrance.co
We’re building systems that touch strategy, execution, and team workflows, so we’ll work closely, stay aligned, and keep momentum.
You’re not outsourcing “more creative.” You’re building the infrastructure that lets your team produce better creative, learn faster, and scale consistently.
I care deeply about the outcome, not just the deliverables.
That means:
I’ll ask hard questions when needed
I’ll jump into the weeds when it helps
And I’ll always push for what moves the business forward
I only take on a few clients at a time, if you want to scale with a system, not just more ideas, let’s talk.
Email me at steph@sfrance.co